Case Study: Recently I went to a Big Boring Corporation party. Calaway's-golf-shirts-&-Dockers-in-2013 boring. A few years ago this place would have served a jar of salsa made by the corporate scientist at FritoLay, cracked up Tostitos and a nice side of shut the hell up. But not now. NO. NOT NOW, BABY. Now they were serving hummus, like this...complete with mini-mason jars and individual servings.
Is it cute? Yes. Does it make you look lazy and uncreative when you just don't care? Yes. Pinterest is full of craft projects for the people with time. Lots of time.
Chalkboard crap
Photopillow crap
kids activities crap
How does this matter to you? Well, let's see. If you have like, one person over to your house (even if they stop by uninvited) you better have some cutesy mason jar type set-up. If you plan on having a party you better be at Michaels crying and begging for your coupon to work at least 5 times the week before said party.
Or just hand them a diet coke and be like "I don't care about living the good life. Here."
Go hit Pinterest and search 'Mason Jar.' Or even better 4th of JULY. GO AHEAD. I DARE YOU.
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